Why Won’t My House Sell?

If you’re wondering why your house won’t sell, there are a number of factors you’ll need to consider. A lack of interest in your listing could indicate several issues, from improper pricing to outdated components that need serious work. Whatever the reason, it’s important to consider everything that might be making it difficult for you to sell your house. 

If you’re not sure where to start, the experts at We Buy Houses Cincinnati share a few of the most common problems that can get in the way of selling your house. 

The Market Favors Buyers

Real estate is ever-changing, and depending on the time of year and the economy, the market may favor either buyers or sellers. When the real estate market favors buyers, that means there is a surplus of homes on the market. Essentially, the supply outweighs the demand. 

If you’re currently trying to sell your house in a buyer’s market, you’ll likely have a tough time if it’s not priced correctly. Even if your home is priced correctly, there may be plenty of homes on the market that fall within a price range that more prospective buyers are looking for. 

The bottom line? You must understand the market and all its fluctuations to determine an appropriate price at which to list your home. If you’re not well versed in real estate, an experienced realtor can help you fix any pricing issues that may be complicating your sale. 

Your House Needs Work

If you own an old house that needs extensive updates or a damaged home that requires substantial repairs, you’ll likely have tremendous difficulty selling it through a traditional realtor. Most private buyers aren’t looking to purchase properties that need work, which makes your house a bottom-of-the-barrel choice, especially if the market currently favors buyers. 

If your house needs work and you’re selling it in as-is condition, you’ll likely wait months for an interested buyer. Most as-is properties take at least three to six months to sell, but again, that depends on the market — your sale could take longer. 

Your Marketing Plan Isn’t Working

Let’s say your house is priced appropriately, the real estate market is thriving, and your property is in great condition — what could possibly keep your home from selling? An ineffective marketing strategy. 

So how do you know whether you need to improve your marketing? If you’ve noticed any of the following red flags, talk to your realtor about building a new marketing approach:

• Your agent hasn’t booked any showings.
• Your listing doesn’t pop up when you perform a Google search for it.
• You don’t see your house listed on popular realty websites such as realtor.com, Zillow, Trulia, or Redfin.
• Traffic to your listing has been minimal.
• Your agent hasn’t posted your property on any of the agency’s social media channels or his or her personal accounts.
• Your agent hasn’t talked to you about any conversations with local buyer’s agents or interested independent buyers.

If you’re not working with an agent and are selling your home “For Sale by Owner,” chances are you don’t have a license to list your house on the MLS, where it will get the most exposure. In this scenario, consider working with a real estate broker who can get your home listed where it’s more likely to be seen. 

Need to Sell Your House Fast?

If you need to sell your house fast and the traditional realty process isn’t yielding the results you hoped for, it may be time to consider working with a cash home buyer. Unlike the traditional realty process, a cash home buyer can purchase your home and close on the sale in a matter of days. 

Even better, these types of buyers will extend a fair cash offer to purchase your home in any condition. Whether your house is brand new or needs extensive work, a cash buyer can offer you a fair price for it, no strings attached. Ready to learn more about the cash home buying process and decide whether it’s the right option for you to sell your house fast? Get in touch with our team at We Buy Houses Cincinnati to find out how much your house is worth! To get started, feel free to request your cash offer, or give us a call at (513) 878-1677 for more information.